At present, Outdoor Boys is a big name among outdoor fans who enjoy survival hacks, and wilderness adventures. With millions of subscribers, his videos reached audiences across the globe, mixing practical skills with family friendly storytelling. But in May 2025, Luke Nichols, the man behind Outdoor Boys, decided to step away from YouTube for good.
That decision left many followers asking the same question: how much money does Outdoor Boys actually make, and what does his financial picture look like after retirement?
Outdoor Boys Net Worth in 2025
As of mid 2025, Outdoor Boys’ net worth is possibly in between $4 million and $6 million. Most of this wealth was came during his years on YouTube through ad revenue, sponsorships, merchandise, and affiliate marketing.
Even though Luke Nichols has left active content creation, the channel’s large video library generate income through ads and affiliate sales. His earnings may stabilize rather than grow at the same pace, but he remains financially secure.
Where the Money Comes From
1. YouTube Ad Revenue
YouTube is his main income driver. With more than 2.5 million subscribers and over 20 million monthly views, ad revenue alone brings in a large share of his wealth.
- Average CPM (earnings per thousand views): $3–$7
- Monthly income: $60,000 – $120,000
- Yearly total: $700,000 – $1.2 million
2. Sponsorships & Brand Partnerships
Brands in outdoor gear, camping equipment, and family adventure products regularly work with Outdoor Boys. Sponsorship rates vary by campaign but generally:
- $10,000 – $20,000 per sponsored video
- $250,000 – $400,000 annually
3. Merchandise Sales
Fans can buy branded products such as t shirts, caps, mugs, and outdoor gear. Merchandise adds steady income alongside YouTube.
- $20,000 – $30,000 monthly sales
- $250,000 – $350,000 yearly revenue
4. Affiliate Marketing
Outdoor Boys recommends gear, knives, tents, and survival kits through affiliate links. Whenever viewers purchase via his links, he earns a commission.
- 4% – 10% per sale (average)
- $100,000 – $200,000 annually
5. Other Ventures
Most probably, he also invests in real estate and other side projects, though details remain private. These ventures provide additional security and long term growth.
Outdoor Boys Earnings Breakdown
| Source | Monthly Income(Approx.) | Yearly Estimate(Approx.) |
| YouTube Ads | $60k – $120k | $700k – $1.2M |
| Sponsorships/Brand | $20k – $35k | $250k – $400k |
| Merchandise | $20k – $30k | $250k – $350k |
| Affiliate Marketing | $8k – $15k | $100k – $200k |
| Other Ventures | Varies | $100k+ |
| Total | $120k – $200k | $1.4M – $2.2M |
Retirement from YouTube
During May 2025, Luke Nichols posted a farewell video titled “Goodbye”. In it, he explained that the rapid growth of the channel, gaining 12 million subscribers in just 18 months brought immense attention that was difficult for his family to handle.
The constant recognition in public, the pressure of uploading, and the strain on privacy made him realize it was time to step back. His decision wasn’t about money but about protecting his family’s well-being.
Why He Earns So Well
Success of Outdoor Boys’ comes from a few clear factors:
- Niche with evergreen demand: Outdoor survival and camping never go out of style.
- High engagement: His long form videos keep audiences watching, increasing ad revenue.
- Diversified monetization: Ads, brand deals, merch, and affiliate links work together.
- Strong community trust: Fans respect his recommendations, boosting product sales.
- Family appeal: His content attracted viewers of all ages, making him attractive to brands.
YouTube Channel Performance at Retirement (2025)
- Subscribers: 15M+
- Lifetime views: 1.5B+
- Monthly views: 20M+ (at retirement)
- Top videos: Survival hacks, Alaskan expeditions, family camping trips
Lifestyle & Spending
Despite his wealth, Luke Nichols kept a modest lifestyle compared to many internet celebrities. His spending focused on:
- Outdoor travel with family
- High quality camping and survival equipment
- Property investments for long-term stability
He avoided flashy luxury purchases, which strengthened his reputation as authentic and relatable.
Undoubtedly, Outdoor Boys career is one that many creators dream of. By combining outdoor survival skills with family adventures, Luke Nichols created a channel that earned millions with lot of entertainment. His decision to step away in May 2025 was about protecting his family, not money, and it shows that personal life matters more than endless growth.
Even in retirement, his videos earn revenue, ensuring that his hard work over the past decade will keep paying off. Outdoor Boys’ story is a reminder that success can be measured not just in net worth, but also in balance and priorities.